Allied Trust Insurance Company (“ATIC”) is led by an experienced team of industry professionals who have profitably established and ran other Property & Casualty insurance companies in catastrophically exposed states.
Brian Keefer – President
Brian Keefer is a proven executive with extensive profit and loss experience in multiple organizations. His background includes cross-functional experience in executive and operations management, start-ups, turnarounds, product management, marketing, strategic planning, and business development. Brian has a consistent track record of leading companies to unprecedented levels of growth and profitability.
Prior to starting ATIC, Brian was Founder, President & CEO of Family Security Insurance Company, Inc. (“FSIC”), a multi-line, multi-state personal lines company. FSIC became the leading writer of Louisiana property insurance through the independent agent channel within eighteen months of entering the state, at very profitable levels. Prior to founding FSIC, Mr. Keefer was Executive Vice President, Chief Operating Officer and Chief Risk Officer of Bankers Insurance Group. Brian led a team that turned around Bankers P&C operations from record losses to four straight years of record profitability while growing revenue 38%.
Prior to Bankers, Brian managed Louisiana for Progressive Auto returning them to profitability while growing revenue 50% from $125 to $190 million. Companies under Brian’s leadership were considered Carrier of Choice and won Company of the Year and Most Improved Carrier awards by PIA and Big I Agent Associations.
Brian earned two Bachelor of Science degrees in Business Administration and Computer Science from the University of Kansas.
Pier Westra, Vice President of Claims & Operations
Pier has 32 years claims and operations experience, encompassing both direct handling and management of personal and commercial lines property and casualty losses. This includes all Homeowners and Dwelling forms, Small Business and complex Commercial policies to include Fidelity, Business Income, Boiler and Machinery and Industrial/Manufacturing operations.
After college, Pier began his career working for Allstate Insurance as a multi-line adjuster in Florida and becoming a part of the catastrophe team, working claims in Texas, New Mexico, Louisiana as well as responding to Hurricane Hugo in Charleston, S.C. Since that time, Pier has held various management roles with companies that include Claims Manager with the Florida JUA’s (precursor to Citizens), Property Director with the Hartford, Vice President for third party administrator American Claims Management and most recently as Vice President of Claims with Mount Beacon Insurance. During that time, he was variably responsible for both claims and operational activities and in recent years, was charged with overseeing a multi-office organization managing more than 130,000 policies in 19 states, with over $140M in written premium.
In addition to overseeing daily claims and operations activities, Pier has had a hand in the direct management of many of the industry’s most impactful wind events, which in addition to Hurricane Hugo encompassed Hurricanes Andrew, Erin, Opal, Charley, Frances, Jeanne, Ivan, Wilma, Gustav, Ike and Superstorm Sandy. Other major non-wind events include the Oakland Hills Fires, Northridge Earthquake, numerous significant hail events and several of southern California’s major wildfire catastrophes.
Pier graduated from Eckerd College in St. Petersburg, FL with a B.A. in Sociology, minoring in Criminal Justice.
Michael has a unique blend of analytical, pricing, rating, actuarial, competitive analysis, and exposure management experience for Homeowners, Dwelling Fire, and Auto. He gains a solid understanding of the competitive landscape in the marketplace and balances that the expected loss results to determine a proper blend of competitive and adequate rate levels.
At Family Security Michael developed an innovative pricing methodology that provided infinitely fine pricing segmentation at rates consistent with how reinsurers would price the property risk. This proved quite successful and was copied by the largest nationwide property insurer. Michael has also served as Product Manager for an Arizona Auto carrier and served a critical role as Pricing Actuary at Bankers Insurance during its turnaround. At Bankers, Michael fundamentally redesigned and implemented new rating plans for Homeowners and Dwelling Fire programs in multiple states. He teamed up with Peggy Holland and Brian Keefer to launch a new innovative Homeowners product into the Louisiana marketplace that exceeded the company’s “stretch plan” for premium growth.
Prior to Bankers, as Homeowners/Auto Pricing Actuary for the southern region of the Encompass Division of Allstate Insurance, Michael designed and implemented new rating plans for their Private Passenger Auto, Homeowners, and Dwelling Fire programs in seven states. In his final years at Encompass, Michael helped design and implement the Allstate Strategic Risk Management program into several states, which is regarded as one of the most innovative and sophisticated rating plans in the industry.
Michael received a Bachelor of Science degree in Economics and Mathematics from the University of Wisconsin.
Jennifer has a distinctive mix of industry knowledge that she brings to Allied Trust. Her experience includes Underwriting, Claims, Claims Leadership, Training, Sales, and Marketing. Most of her career has been spent dedicated to solving the insurance needs of Independent Agents in Central and South Texas.
Jennifer was a Territory Manager with Foremost Insurance since 2002. During those thirteen years she consistently maintained profitable and steady growth among a varied portfolio of products, including homeowners, dwelling fire, auto, recreational vehicles, and small commercial.
Prior to her career with Foremost Insurance, Jennifer worked with the Non Standard Auto product department at Nationwide Insurance. She has had a successful career in Claims and Underwriting with Farmers Insurance.
Jennifer is licensed as a General Lines Property & Casualty agent and a General Lines Property & Casualty Adjuster. She holds the Chartered Property and Casualty Underwriter Designation. She graduated from the University of Texas at San Antonio with degrees in Political Science and Anthropology.
Becky Martin, Houston & East Texas Territory Manager
Becky brings a wealth of insurance and agency knowledge and relationships to the Allied Trust team. She has enjoyed a 36 year Marketing career in the Texas insurance marketplace.
Becky most recently served as the Senior Texas Territory Manager for American Strategic Insurance where she built up ASI from its entry to the market to where they are today. She joined ASI in 2004 serving as Territory Manager for the Houston, South, and West Texas markets over the past twelve years.
After attending Midwestern State University, Becky began her insurance career as a CSR for an independent agency in Lubbock. In 1984, she became the West Texas marketing rep for American States Insurance Company. While at American States, Becky obtained the Accredited Adviser in Assurance (AAI) and Certified Insurance Counselor (CIC) designations. She was also the recipient of the President’s Award for life production for two consecutive years.
Becky then joined Republic Insurance Company in 1997 where she was responsible for agency development, territory management and production for all of West Texas as well as the entire state of New Mexico before joining ASI.
Eddie has extensive experience in underwriting, marketing and agency management in the P&C and L&H industry over the past 30 years in Louisiana and several other states within the Southeast Region.
At Family Security, Eddie recruited and managed a very loyal and profitable Louisiana agency base. The company was one of the fastest growing in the state during his four year tenure.
Eddie was responsible for recruiting, contracting and training all agents and staff for the program. Previously, he launched an independent agency program for Direct General Insurance Co. in Tennessee and worked at Allstate Insurance Company in numerous positions including General Partner, Integration Product Manager and National Sales Manager.
During his years at Allstate, Eddie traveled extensively and managed a nine state region with employee agents and independent agents for both P&C and L&H products. He also served as Louisiana Marketing Representative for Arrowhead General Insurance Agency and Automotive Casualty Insurance Company.
Eddie attended the University of New Orleans form 1979 to 1981 studying Pre-Physical Therapy. Eddie received his P&C license in 1987 and his L&H license in 2001.
Kya has extensive Personal Lines underwriting experience in numerous coastal exposed states. Throughout her career, she has focused on building and maintaining strong agency relationships while applying excellent critical thinking skills in making balanced underwriting decisions.
Kya served as the Personal Lines Underwriter for Louisiana with Family Security as well as working with Willis Towers Watson as a Client Service Specialist, Wright Flood as a Flood Underwriter, sales experience as a Licensed Producer with Allstate, and Personal Lines Underwriting, Homeowners Customer Service and policy processing at Bankers.
Kya has her CISR designation, active 2-20 and 2-15 licenses and her Associate in Arts in General studies and Associate in Science in Business degrees from St. Petersburg College.